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external pageThe HCU Google update (pronounced “hoo-see”) is a major change in the algorithm used by Google for the ranking of website content. It shifts away from only off page seo techniques https://www.metooo.es]-optimized pages towards content that is tailored to align with users' needs and adds the most value. As a result, some websites have seen their search visibility improve following HCU however, others saw a decrease and a debate has ensued between digital marketing professionals about its effectiveness and fairness.
The Google's Helpful Content Update was intended to stop the proliferation of poorly-written, keyword-stuffed content while prioritizing quality information that aids searchers in their queries. As such, websites who focused on driving large volumes of traffic with shallow articles that are heavy with keywords will be able to see their ranking and visibility suffer, while websites that focussed on the user experience by creating helpful and informative pieces for their audience would see an increase in both rankings as well as visibility on Google.
Ascertaining what qualifies as “helpful” content is often subject to interpretation and can leave the digital marketing and SEO specialists concerned about the possibility of biases within the algorithm. In addition, many critics say that putting emphasis on usefulness may result in favoring particular sites and viewpoints over others and thus restrict diversity within the results of a search. However, the majority of SEO and webmasters specialists agree that they believe that the HCU Google update is an important step towards optimizing search results through prioritizing the user's intent and providing worth.
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While Google continues to roll out its HCU updates, SEOs must remain aware of any alterations to Google's algorithm to ensure their websites continue ranking well. This will mean revising existing content and modifying the content to ensure it is in line with HCU requirements - for example, changing old content, updating blog posts or including multimedia components in the content.
SEOs need to keep track of their rankings and traffic in Google Analytics 4 regularly as updates such as fundamental algorithm updates or HCU algorithm modifications may require quick adjustments in the strategies they employ to keep their sites ranked well on Google. By doing this, SEOs can quickly adapt their strategies in order to ensure they continue to rank their websites according to Google's algorithm.
Last, but certainly not last, but certainly not least, it's important to note that Google's former HCU system no longer stands as an independent system affecting sites two times a year; rather it has become part of their core ranking algorithm that runs continuously and therefore, specific drops in rankings are no longer linked to HCU directly, but instead one of hundreds of signals that Google has incorporated into its main algorithm.(Image: http://www.imageafter.com/image.php?image=b17dario323.jpg&dl=1)
